December 2022 Eyewear
It’s time to convince your patients to spend money on luxury eyewear. Yes, we’re coming out of holiday season, and we’ve probably spent a lot on gifts; and, well, look at the economy. But these are precisely the reasons that it’s time to invest more in eyewear, not less, and take the leap to some luxury brands. The thinking may seem counterintuitive, but, in an age of aggressive branding, the omnipotence of influencer culture, and enough conspicuous consumption to make Alex P. Keaton feel uncomfortable, there’s an element to luxury eyewear that many wearers forget: quality. While many individuals may feel that they’re spending money on a name, it’s important to remind them that those names bring with them hallmarks of engineering, design, and longevity.