When we think about titanium frames, Charmant is the first name to come to mind. Now a leading multi-national corporation for fashionable eyewear products, Charmant (the name means “charming”) began its journey of innovation from more humble roots. Let’s follow the journey from small manufacturer to globally recognized producer of quality and cutting-edge design titanium eyewear.
My friend Phil Nobile, Jr., is probably one of the most interesting people I know. The current editor-in-chief of the venerable horror movie magazine Fangoria, he’s also worked as a journalist, TV and film producer, and—most pertinent to this article—he’s one of the world’s foremost experts on the world of James Bond, having written dozens of critical and scholarly articles on the film and book series. So it was no small honor when Phil recently sought me out to help him solve a personal Bond mystery—what frames does Christopher Walken wear in his role as Max Zorin, the villain of Roger Moore’s final film in the franchise, A View to a Kill?
Selecting eyewear is a deeply personal decision. Unlike shoes, also personal, that are often hidden under a desk or table or long pants, eyeglasses are right there in front of your face – the first thing someone else notices. Personal taste is an extension of personality, whether quiet and conservative or outgoing and flamboyant, and eyewear choices usually follow that extension. But what else do glasses say to others?
A win for the patient is a win for the practice! The sports protective eyewear conversation is fundamental to quality patient care, but it’s also a practice builder that increases patient loyalty and provides a new revenue stream.
I was eight years old when I put on my first pair of glasses. Dozens of colors all around me, plastic and square, metal and hexagonal. Except mine were metal and burgundy and I remember I hated wearing those round frames. When I look back at my frame choices over the past 15 years my first thought is, “who let me walk out of the optical shop like that?!” More and more questions surfaced once I started working in the optical field.