My name is Brian Boddy and I am going to share some business tips/skills for surviving the current crisis we find ourselves facing. I survived the financial crisis of 2008, and these are some of the valuable lessons I learned that helped me rebound.
In efforts to reduce the spread of COVID-19, 46 states and Washington, D.C. had closed what are deemed to be nonessential businesses as of April 3. The designation of essential versus nonessential businesses, however, varies from state to state.
In 2017, the Opticians Association of Ohio was in crisis when the Ohio Optical Dispensers Board (Ohio’s opticianry licensing board) was voted out of existence and replaced by the Ohio Vision Professionals Board.
“You can fool all the people some of the time and some people all the time, but you cannot fool all the people all the time,” is a saying often attributed to Abraham (Honest Abe) Lincoln. It’s something well worth remembering in our dealings with patients.
I get it, you’re busy. You’ve ordered about 20 jobs just this morning, you’ve got a line of patients who are waiting for you to adjust and dispense their eyewear, and about four voicemails to return when you do happen to have a minute. I get it because I’m busy too.
Bob Reynolds, OAA President, reports that there is a surge in attempts to deregulate or consolidate licensed professions by doing away with or combining state licensing boards. Attempts at deregulation have been made recently in Ohio, Arizona, Virginia and Florida, with more states certain to follow. You may recall that the OAA was instrumental in assisting opticians in Virginia, where a bill to deregulate opticians died in committee.
You’d have to have been hiding under a rock somewhere if you haven’t yet discovered that there are some companies offering glasses for your patients to purchase online. (And at prices that are hard to compete with.) So, it’s here, people. The apocalypse that has long been predicted. But, I don’t think it is as scary as the nay-sayers think. I actually think the advent of online creates opportunities for human opticians to become great. So, while the internet is trying to pass itself off as an optician, what can actual opticians do to distinguish themselves?
The content contained on this website is for informational purposes only. The content is not intended to be a substitute for professional advice. Reliance on any information provided in this article is solely at your own risk.