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Retail Strategies

March 2020 Retail Strategies

Asking Uncomfortable Questions Like a Boss

I admit that I am a fan of the TV show, The Office. I don’t know why. I find myself cringing the vast majority of the time I’m watching it, but there’s something about the characters and how they interact that keeps me coming back.
July 2019 Retail Strategies

Location, Location, Relocation

Location, location, location. We’ve all heard it before: the geographical placement of your business is paramount to its success, as is understanding the demographics surrounding your dispensary. You’re a hot young OD or optician starting out in the business, or you’ve just arrived in a new city—you need to figure out the right place to put down your roots and establish an optometric dynasty that will reign supreme. How many of us have ever considered re-location, though?
June 2019 Retail Strategies

Branding from the OAA Newsletter

What is branding? According to the Entrepreneur Small Business Encyclopedia, “your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.”
June 2019 Retail Strategies

Fun is Contagious

It feels like I’m seeing a lot of news coverage about the measles outbreak these days, and instead of spending time being worried about that, I decided to think about something way more pleasant and also equally contagious: fun! I spend a lot of time in airports and I like to watch and notice people’s habits. Human behavior is on full display during the boarding process. Normally I like to watch the gate agent call out which zone is currently boarding and see how many people nudged in front of others to get to the front of the line to board the plane.