February 2020 Eyes/Optics

Eye, Brain, Migraine?

The visual cortex is the part of the cerebral cortex that receives and processes sensory nerve impulses from the eyes. It is located in the occipital lobe in the back of the brain.
February 2020 Marketing / Merchandising

Fresh off the Boards

Being a newly licensed optician has been rewarding since I've passed my boards. There is always something new to learn. I had an immediate sense of relief and added confidence when I opened the letter to discover I passed.
February 2020 Business

Ohio: The Comeback Kid

In 2017, the Opticians Association of Ohio was in crisis when the Ohio Optical Dispensers Board (Ohio’s opticianry licensing board) was voted out of existence and replaced by the Ohio Vision Professionals Board.
February 2020 Education

She Fought for a Successful Practice, Now She’s Taking on Diabetes

In honor of Black History Month, it is fitting to highlight the accomplishments of an African American eye care provider. Dr. Paula Newsome is the first African American female optometrist to open a private practice in North Carolina, and no stranger to a fight.
February 2020 Eyewear

Feeling Blue: Exploiting Pantone’s Color of the Year

Feeling blue? There’s a chance that you and a lot of other folks will be in 2020, and for once, that’s a good thing. Pantone recently announced the color of the year for 2020—and while in years past, their selections have been on the wilder parts of the color wheel, this time it’s something a little more broadly accessible: Classic blue.
February 2020 Education

Digital Tattoos in the Industry

A digital tattoo is an individual or business “footprint” or digital identity. In this connected world, immediately after meeting someone we can find out their address, birthdate, where they were yesterday and where they work.
January 2020 Eyes/Optics

Get Ready for February

The American Academy of Ophthalmology (AAO) has designated February as Age-related Macular Degeneration (AMD) Awareness month. It’s time to get ready to educate your patients and get the word out about this devastating eye disease.  
January 2020 Frames

Ring in the New

It’s that time of year. The trees and candles have been packed away, the Auld Lang Synes sung. The holiday season is gone; the new year has arrived.