Along with fashion designer and Grammy-award winning artist Gwen Stefani, Tura introduces the L.A.M.B. eyewear collection. Featuring 12 optical styles (featured here) and 13 sunwear styles (previewed in the January issue), the collection embraces daring colors and urban shapes. With a rock ’n’ roll edge that is juxtaposed by classic Hollywood glamour, frames include iconic industrial details such as zipper textures, slot head screws and Stefani’s custom signature metal tip. Stefani mixes masculinity and femininity into her styles with bold masculine shapes that are softened by a feminine color palette. Rich metallic and pearl acetates are used throughout the collection to add a luxurious undertone.

—Victoria Garcia

PHILOSOPHY:  “We are extremely proud to be partnering with Gwen to introduce L.A.M.B. and gx eyewear,” says Jennifer Coppel, vice president of brand management at Tura. “In addition to being a legendary performer, Gwen is a true fashion icon, an innovative designer and a leading tastemaker. This is truly a special opportunity to blend Gwen’s unique style with Tura’s well-known commitment to quality, service and innovation.”

MARKETING: Merchandising materials include countercards, a banner and poster.

PRICE POINT: $$$

CONTACT: For additional information, contact Tura, (800) 242-8872; website: tura.com

INSIGHT  
Gwen Stefani and Tura are also launching a gx by Gwen Stefani eyewear collection designed for fans who are looking for an affordable way to emulate the singer’s signature style.