Nouveau Eyewear adds a new eight-piece collection to its legendary Van Heusen line: Van Heusen Studio TECH. Lightweight with maximum strength, every Van Heusen Studio TECH frame uses memory metal at critical stress points to absorb shock and guard against breakage. These designs combine the resiliency of memory metal with TR-90 temples to create frames that are durable, ultra-lightweight and stylish—the perfect blend of technology and fashion. This collection features full-framed and semi-rimless styles with modern design elements throughout. Two of the models, S333 and S334, are available in Van Heusen’s “Big Man Fit” with extended head room.


PHILOSOPHY: Van Heusen is a name men trust,” says Dominick Sblendorio, CEO and president of Nouveau. “Van Heusen Studio TECH builds on that trust, offering a new level of fit and comfort in men’s eyewear.”

MARKETING: A countercard is available to support the launch. Each frame comes with a hard case.

PRICE POINT: $$$

CONTACT: For additional information, contact Nouveau Eyewear, (800) 292-4342;
website: nouveaueyewear.com

INSIGHT
For more than 100 years, Van Heusen has been the go-to source for men’s fashion, producing the world’s best-selling dress shirt. Van Heusen has grown into a 24/7 lifestyle brand offering classic and contemporary suits, shirts, accessories and eyewear.