20/20

Pro to Pro

July 2019 Lenses & Technology

Do you really understand ANSI?

The American National Standards Institute (ANSI) is a private, not-for-profit organization. Z80.1 is a reference for creating safe and effective eyewear. I am a national speaker for ABO-NCLE. I travel throughout the US to give ABO reviews for candidates preparing to take the ABO exam. What I find surprising is the number of apprentice opticians who have seen the ANSI Z80.1 standards, but have no clue how they apply to eyewear. In addition, they do not inspect eyewear to ANSI standards. Therefore, I spend time during the review courses breaking down how they apply to eyewear.
July 2019 Retail Strategies

Location, Location, Relocation

Location, location, location. We’ve all heard it before: the geographical placement of your business is paramount to its success, as is understanding the demographics surrounding your dispensary. You’re a hot young OD or optician starting out in the business, or you’ve just arrived in a new city—you need to figure out the right place to put down your roots and establish an optometric dynasty that will reign supreme. How many of us have ever considered re-location, though?
July 2019 Sport Eyewear

How Can You Follow That?

On April 2, 1931, the New York Yankees were in Chattanooga, TN, for an exhibition game against the minor league Chattanooga Lookouts. In the first inning, a pitcher who had signed with the Lookouts only a week before, took the mound in relief. The legendary Babe Ruth was the next batter. He swung at and missed the first two pitches. The next pitch left him looking, and the mighty Babe had struck out. Following Ruth was the Iron Horse, Lou Gehrig. Three pitches, three swings, and Gehrig struck out as well.