Want to be able to do the right "Frame Speak"? It may be the coolest thing we do at our optical. Consider hosting a brand training event about once per quarter.
Do you trust your reps? While we made many mistakes during the process, we had mixed success with reps, we even found a few that had been and still continued padding orders.
Our optical brand was damaged! What once was known as an exclusive and trend-setting optical had become a big mess of confusion! We had no identity or direction.
If you are the owner, manager or buyer of an optical this could give you a stomachache by the end of this paragraph. At least I did when I experienced this in real life. We had over 2,000 frames, 31 reps, and averaged 0.67 turns per year.
