Eyewear today is experiencing a whole new wave of opportunity for the eyecare professional. Even more so than colored contacts, eyewear frames are revolutionizing the industry.
Optical buying groups and practice management consultancies emerged decades ago; primarily to support independent eyecare practices going it alone against corporate retailers.
I've been doing a lot of writing about frame and lens manufacturers lately, so I decided to take a little break from the serious stuff (okay, so, more serious than usual) and shine a spotlight on something of an optical mystery: Hollywood Browlines.
I love the phrase “Up Close and Personal.” It encases so much of what we do in our industry. If you think about it, we are up close and personal with all of our patients every single day.
What if I told you to throw all the rules you learned about frame styling several years ago out the window? The stagnant rules we all learned about face shape and frames styles are just too limited and not helpful enough today.
Normally, in my Hindsight columns, I like to share a particular piece of optical history, tracing the origins of a frame design or style and assessing its' impact on American culture and history.
I hate to admit I was unfamiliar with an eyewear line, but even with my many years in the Optical industry, I was completely unfamiliar with the Alexander Collection from A&A Optical. That is what made this assignment interesting to me.
Normally, I like to start out my articles with some kind of witty turn of phrase or a backhanded story that somehow segues into my main point. My topic this month, however, is too serious for either of those approaches, so I’m just going to get right into the thick of it: We need to be aware of the needs of children with Down's Syndrome.
