Understanding the Modern Eyewear Consumer
1. What is the age range for Baby boomers?
2. What life experiences have only Baby boomers lived through?
3. What is the age range for Generation Z?
4. What is it called when a consumer researches online prior to coming in to shop in a brick-and-mortar store?
5. What is the nickname for Generation X?
6. What is the age range for Generation X?
7. What is the average net worth for Baby boomers?
8. What is the global spending power for Generation Z?
9. What is the age range for Millennials?
10. Which generation was discussed to have had more instances of divorced parents than generations before it?
11. What is the nickname for Generation Z?
12. What is the average net worth for Millennials?
13. What world event caused more people to experience online shopping?
14. What percentage of consumers still rely on stores as part of their primary buying method?
15. Which generation is the highest in population since 2015?
16. Which generation most values data on why one item is better than another?
17. What is the average net worth for Generation X?
18. Which generation is most swayed by written testimonials (especially if the reviewer is someone they know or know of)?
19. According to the article, you might consider a “digital renovation” if:
20. Which generation grew up in a time of post-war prosperity?
Evaluation Questions
21. In questions 21-23 please rate the effectiveness of how well each course met the stated learning objectives: Met the stated learning objectives?
22. Avoided commercial bias/influence?
23. How would you rate the overall quality of the material presented?
24. How were you directed to this course?
25. Please describe the office in which you work.
