Zyloware introduces its Shaquille O’Neal Eyewear collection, a collaboration with the NBA basketball star. With a line of men’s suits, ties and fine jewelry under the Shaquille O’Neal brand, this is O’Neal’s first venture into eyewear. The men’s optical collection launches this spring with a full range of frame styles. Highlighting the athleisure trend, this collection is geared toward males ages 18 to 50 who desire a high-quality and fashionable sports-inspired frame at an attainable price. Offering style, performance and comfort, the collection includes an assortment of shapes in full-rim and semi-rimless styles. Featuring a range of color accents and authentic styling using a variety of materials, frames have a recognizable design reference with unique elements such as contrasting pops of color, sporty temple tips and adjustable lightweight library temples. This collection also meets the needs of men seeking additional head space and longer temples with its extended fit sizing.
—Jillian Urcelay
PHILOSOPHY: “The eyewear category is a natural transition for me and my brand,” says Shaquille O’Neal. “This line will be stylish, yet affordable and will also include an offering of frames for larger men like myself. Creating products that add value to peoples’ lives is incredibly important to me, and Zyloware is the perfect development partner for this line.”
MARKETING: Merchandising materials include a signature plaque, double-sided poster and two easels.
PRICE POINT: $$
CONTACT: For additional information, contact Zyloware (800) 765-3700;
website: zyloware.com
INSIGHT
As a world-renowned athlete and personality, the four-time NBA champion is credited with multiple accomplishments throughout his career, including NBA analyst, author, PhD degree, comedian, actor and most recently, fashion designer.
