Photographed by Black Box Studios
PHILOSOPHY:
“Velvet Eyewear is luxury that is sexy, pure and sophisticated, yet relaxed and comfortable. Our style is influenced by iconic American fashion and culture, inspiring designs that are truly timeless,” says Cynthia Hussey, Velvet Eyewear founder and creative director.
MARKETING:
Assorted countercards featuring sun and ophthalmic styles are available. Frames and sunglasses are packaged in a purple box with a purple hard case and pouch.
PRICE POINT:
$$$. For additional information, contact Velvet Eyewear, (888) 511-9696; website: velveteyewear.com
INSIGHT
Velvet Eyewear supports the arts through its Velvet Foundation for the Arts, which provides recycled materials and funds to organizations that supply schools with essential resources, and also offers creative contests and educational grants to young adults. “Art education shapes and saves lives; it should be available to kids through our educational systems,” says Cynthia Hussey.