Still life photography by Ned Matura
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MATCH KICKER
Eye see skies of blue as your OptiBiz flowers with the right eyewear at the perfect brew of quality and pricing.
COSMOPOLITAN MIA from Match Eyewear
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Join. This. Club.
In the extensive 20/20 product review of Value-Able, it was well noted that one of the strongest styles across all price points and brands (independent AND designer fashion) is the indomitable clubman (brow!) style.
From top: MODERN ART A394 from Modern Optical International; EVOLUTION 4047 from Altair Eyewear
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Your Online Defense Line
Think of Value-Able as one of your go-to selections when it comes to those consumers fresh off their disappointing online experience.
From top: LEVI’S 113 from FGX International; GEEK EYEWEAR Rocket from LTD Eyewear; ERNEST HEMINGWAY 4826 from New York Eye; ATTITUDES 41 from Zimco Optics
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Richly Deserved
The details are there at an accessible pricing crafted to a look more common at a lofty price point.
CAFE BOUTIQUE 1054 from SD Eyes
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Popular Culture
Lifestyle branding feasts on the draw of practical and generational awareness, pricing and quality.
LUCKY BRAND D214 from De Rigo Rem
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Eye Love Tortoise… and… Blue
That double dollar sign ($$) of satisfaction succeeds on all fronts.
NORA from i-dealoptics
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Perfect Pairing
When it comes to that total eyewear package of a great frame with a great lens, a full 72 percent of those polled in this issue’s Value-Able Eyewear MarketPulse Survey noted both sides of this equation were equally important.
From top: COVERGIRL 0465 from Marcolin; CROCS 4017 from A&A Optical
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As Simple and Reassuring as a Blue Sky
I remember frames just like that. Except… this one’s even better.
STEVE MADDEN Gammble from ClearVision Optical
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Powerful Combination
A dash of zyl primed with metal and enhanced by a modern design mix equal to any modern fashion-forward approach.
DICAPRIO 325 from Capri Optics
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Sun Spot
Looking to expand your eyewear world with some Value-Able sun choices? Seek brands such as this INVU.
INVU 174 from Europa International
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Independent Pedigree
Think hot and costly detailing can only come at a high-end price point? This deft filigree proves that artful access is readily available.
VAVOOM 8090 from Avalon Eyewear
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He ALWAYS Wants to Shop There
There’s good reason for smart consumers drifting to brands with well-proven and consistently valued quality classically themed.
BROOKS BROTHERS 1055 from Luxottica
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Powerful Impact
Well over three quarters of dispensers polled by the Value-Able Eyewear MarketPulse Survey noted that this segment of the vendor market has made a giant impression on the optical arena in these last few years.
From left: SUPERFLEX 517 from WestGroupe; CHLOGAN 9008 from Chlogan Eyewear; GEOFFREY BEENE 319 from Tura
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Clearly a Winner
Value-Able is a Viable-OPtion even if you carry fashion designer, high-end, luxury AND independent branded eyewear. The new Value-Able Eyewear MarketPulse Survey notes that 90 percent of retailers successful with these categories acknowledge the power of this segment.
From left: ECO Hari from Modo; JESSICA SIMPSON 1134 from Colors in Optics; EXCES 3146 from Eastern States Eyewear; CARAVAGGIO 810 from Nouveau Eyewear
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Visit Historical Sights
Make sure you continually keep track of brands with long-standing eyewear heritage as they constantly update their look and approach.
GLORIA BY GLORIA VANDERBILT 4062 from Zyloware
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Sunny Side Up
Sunwear offerings within this hot spot are a valued asset in terms of offering the full eyewear and sunwear solution.
From top: ADIDAS Tempest ad34 from Silhouette; HELM 2 from Spy Optic; POLAROID 6051/S from Safilo; VOGUE EYEWEAR 5212-S from Luxottica
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Adin Thomas… Who? Actually… YOU!
With its streak of colorful individuality, this frame might easily have your customer’s name all over it.
ADIN THOMAS 414 from Europa International