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Photographed by Black Box Studios
PHILOSOPHY:
“Badgley Mischka is the perfect brand for The McGee Group because we can take the luxury fashion of Badgley Mischka and make it accessible,” says Wayne McGee, CEO of The McGee Group. “We have an incredible team working on this brand and ready to see it succeed.”
MARKETING:
Merchandising materials include a platform display, three-tiered display, oversized floor card, box countercard and logo plaque. Each style is packaged in a branded box with a case and lens cloth.
PRICE POINT:
$$$
CONTACT:
For additional information, contact The McGee Group, (800) 966-2020; website: mcgeegroup.com
INSIGHT
Over the past 20 years, Badgley Mischka has flourished into a true lifestyle brand recognizable worldwide. Mark Badgley and James Mischka have been called two of America’s top designers, with runway and bridal fashions that are exquisite. The team offers sophisticated styling catering to a young, modern, couture customer without forsaking women of any age.