Bubba Watson wears TARGETLINE from Oakley

Sport Eyewear is a vital category for your business. Eighty-seven percent of independent optical locations dispensing eyeglasses also dispense some type of sport or protective eyewear including ski and swim goggles. However, this is down from 92 percent last year. With the budding category of Athleisure making its home in the optical world, providing your patients with stylish and practical options for sport eyewear is essential. Support your active, athletic and on-the-go patients—recommend sport eyewear to aid in their ability and performance all year round while increasing your bottom line.

20/20 once again brings you the stats from our annual Sport Eyewear MarketPulse study conducted by Jobson Research. The study surveyed 296 respondents at independent optical locations dispensing eyeglasses in March 2018. The same study was conducted the last four years as well.

–Jennifer Waller, 20/20 Research Director




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Source: 2018 Sport Eyewear MarketPulse Survey

Source: 2018 Sport Eyewear MarketPulse Survey

Source: 2018 Sport Eyewear MarketPulse Survey

Source: 2018 Sport Eyewear MarketPulse Survey

Source: 2018 Sport Eyewear MarketPulse Survey

Source: 2018 Sport Eyewear MarketPulse Survey

Source: 2018 Sport Eyewear MarketPulse Survey

Source: 2018 Sport Eyewear MarketPulse Survey

Source: 2018 Sport Eyewear MarketPulse Survey

Source: 2018 Sport Eyewear MarketPulse Survey