Silhouette introduces its newest brand, neubau eyewear. Debuting in June, the collection consists of 12 models in six colors with superior design and high quality manufacturing. The eyewear takes inspiration from Neubau, a neighborhood located at the 7th district of Vienna. The Viennese district is a sanctuary to galleries, studios, cafes, concept stores, hipster bars and boutiques selling wares from emerging designers. The soul of neubau eyewear is a visionary of the modern urban lifestyle with its innovation and creativity derived from fashion, music and contemporary art. With an emphasis on youthful and urban design, neubau eyewear is tailored to a modern urban audience seeking light and comfortable glasses.

—Jia Lim

PHILOSOPHY:  “In an authentically appealing way, neubau eyewear reflects the recent zeitgeist of eyewear fashion. It is inspired by young, creative and contemporary Vienna, and can be seen as a homage to all urban, trendy areas as well as those who live, work and play in them,” says Silhouette’s Daniel Liktor, responsible for the brand and launch of neubau eyewear.

MARKETING:  Merchandising materials include male and female large totem poles, small totem poles, PVC banners, display cubes, posters, logo plates and large or small window stickers.

PRICE POINT: $$ to $$$

CONTACT: For additional information, contact Silhouette, (800) 223-0180;
website: neubau-eyewear.com

INSIGHT  
To support the launch of neubau eyewear as well as its other brands, Silhouette has recently increased its number of employees by 20 percent and anticipates solid growth across the U.S.