SAN DIEGO, Calif.--Shamir has taken the wraps off of its new ReCreating Perfect Vision Rewards Program marketing materials, including its RCPV Rewards Program Web site. The lens maker has added a link to its corporate site, so eyecare professionals can access the RCPV enrollment form from multiple locations.

"We've decided to revamp the look and feel of the RCPV Rewards Program to get eyecare professionals excited about dispensing Shamir premium progressive lenses," said Matt Lytle, vice president of marketing. "This is the most generous and exciting rewards program available to ECPs and warranted a new look. Our trade advertising will focus on the RCPV Rewards Program as well... we're excited for ECP's to 'Dream Big, Sell Shamir and Earn Cash'!" added Lytle.

Beginning July 1 through Dec. 31 2007, Shamir's RCPV Rewards Program will pay the following amounts to all ECP's meeting program requirements (min 15 pair/mo): Shamir Office will pay $6 per pair; Shamir Piccolo, Shamir Genesis and the OLA Best Lens Design winner, Shamir Creation (clear or Transitions) will pay $12 per pair; Shamir Autograph and Shamir Attitude (clear or Transitions) will pay $15 per pair. Eligibility requires a minimum of 15 pairs of Shamir premium progressive lenses to be dispensed in one calendar month. To sign up for Shamir's RCPV rewards program call Shamir's sales and client services department at (877) 514-8330 or visit www.2007RCPV.com.