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Sport Eyewear is a vital category for your business. Ninety-two percent of independent optical locations dispensing eyeglasses also dispense some type of sport or protective eyewear including ski and swim goggles. And now with the emerging category of Athleisure finding its way into the optical realm, providing your patients with stylish and practical options is even more critical.
20/20 will act as your sports broadcaster and give you the play-by-play of our sixth annual Sport Eyewear MarketPulse study conducted by Jobson Research. The study surveyed 210 respondents at independent optical locations in March 2017, and the stats are charted below.
Increase your sales by fitting your patients with sport eyewear. Help them score that goal, beat that record or conquer the course while looking, feeling and performing their very best. It’s a win all around.
Photo by Ned Matura
METHODOLOGY
This survey was conducted by Jobson Optical Research in March 2017. The sample was derived from Jobson’s proprietary database. Only ECPs at independent optical locations who dispense eyeglasses are qualified to take the survey. 210 respondents completed the survey in 2017. Identical surveys ran in 2012, 2013, 2014, 2015 and 2016. For more information, contact [email protected] or 212-274-7164.