Jillian Urcelay: What design details can wearers expect to find in the newly released Lite Spirit Rimless styles?
Roland Keplinger: The new rimless addition to the Lite Spirit family is a sleek fashion staple, and the designs feature typical Silhouette design elements, such as the delicate and minimalistic signature hinge solution and a simplistic wire construction. The lenses cover a wide range of face shapes for women and men, as well as unisex designs. Offering a wide selection of colors from classic to elegant to fashionably fresh, this collection has the potential to be a worldwide and long-term bestseller.
Silhouette has a lot to celebrate in 2024. Can you please share more about this special anniversary for the company?
2024 is indeed a special year for Silhouette. We celebrate the 25th anniversary of our iconic Titan Minimal Art rimless glasses. Born in 1999, the featherweight champion is a minimalist masterpiece worn by earthly visionaries and space explorers alike. The design revolutionized the entire eyewear market.
In 2024, we will also be celebrating the 60th anniversary of Silhouette and the Silhouette Group. It is the perfect occasion to look back on how our design language has developed over the years and also to present our vision for the future. We want to show who we are and where we want to be. There will be events, special promotions and a lot of media buzz. Sustainability will also be an important topic, as we can honestly and proudly say that we’ve been operating sustainably for almost 60 years, even if there was no actual word for it back in 1964 when the company was founded. Right from the outset, responsible business operations were integral to Silhouette's aspirations to offer our customers premium quality and service. This mattered greatly to the company's founders. Sustainability influenced every decision the company made and has been consistently developed over the years. We continue to uphold this deeply held belief in order to continue on the path started by our company founders and to take the premium concept to a new level. We now have a CSR officer at headquarters who has spent the last five years sharpening our CSR strategy and integrating it into all areas of the company. We work hard every day to reduce harmful CO2 emissions because we think long-term to ensure a better future for generations to come.
What can Silhouette fans anticipate in terms of new collections in 2024?
Celebrating 25 years of our iconic Titan Minimal Art, the next generation returns in January 2024 with a dynamic rimless look tailored for visionaries who demand precision-premium eyewear. In honor of this special anniversary, we are launching a unique collection that not only reflects creative confidence but also showcases an evolutionary design of the Titan Minimal Art, especially in terms of shapes and innovative lens treatments. In spring, the highly anticipated Titan Minimal Art Cosmic collection, drawing inspiration from the allure of science-fiction movies, will enter the market. This collection embodies a perfect fusion of futuristic aesthetics and cutting-edge design.
Alongside this, 2024 marks a groundbreaking moment with the launch of our first sustainable eyewear collection. This milestone not only underscores our dedication to innovation but also empowers customers to make a style statement with a profound impact on environmental responsibility.
As we continue to push boundaries in eyewear design, all upcoming collections exemplify our ongoing commitment to providing our clientele with not only high-quality and stylish eyewear but also choices that align with their values and contribute to a more sustainable world.
