I-dealoptics debuts its new Rafaella Eyewear collection. Both sophisticated and easy to wear, the women’s collection features eight styles crafted from stainless steel and acetate. Rafaella, the global fashion brand, celebrates women’s individual style, beauty and shape. The brand’s use of colors, embellishments and unique design is transferred to the optical collection and offers women frames available in three vibrant colors. “The Rafaella brand aligns perfectly with our strategy and desire to partner with a brand that combines fashion and comfort with a strong value proposition,” says i-dealoptics president Michael Feldman. “We have created a collection that will mean a lot to our customers, both in profitability and sell-through.”

–Alexandra Hough

Pricing: $$$

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i-dealoptics.com