Since the early ’90s, ARNETTE has connected with youths embracing individual style and street culture. Today the brand continues to engage this group with eyewear styles that deliver a non-conformist take on global street style.
Kicking off this new decade, Arnette and Luxottica once again tap singer-songwriter and rapper Post Malone for the second installment of its chart-topping collaboration featuring new frame styles and a fresh campaign. Guided by his unapologetic creative instinct, the campaign takes a deep dive into the weird but wild universe of “Posty’s” mind featured in three episodes: “Born,” “Dream” and “Live.”
“Creating is what I enjoy most especially with the brands I love. I’m super happy for this new Arnette sunglasses collection, which is inspired by my personal style and creative vision. Love my fans and my Arnette fam,” say Post Malone.
Featured styles in the new collection include a signature model constructed with sustainable BTR 600 bioplastic, original “born in the ’90s” metal shapes that add a touch of grunge to the Street Style collection; and a clip-on design and a selection of cult contemporary looks offering 24 hour style. True to Arnette’s core values of authenticity and inclusivity, the Post Malone + Arnette design series highlights bold individual expression, setting the standard for a new generation of trend makers.