Oakley has teamed with Scuderia Ferrari, the most storied team in Formula One racing history to release the Scuderia Ferrari Sunwear collection. The limited edition Carbon Blade (shown here) is the “grand prix” of the new collection. Oakley design engineers Ryan Calilung and Ryan Saylor joined forces with  Scuderia Ferrari’s Alessandra Cenicola, the engineer responsible for the production of the front and rear wing of the new F1 racing car in introducing this collection. Oakley incorporated design and mechanical cues from motorsport and automotive engineering, correlating chassis shapes with the clean lines of the frame design and F1 suspension mechanics with Oakley’s hinge mechanism. “The biggest inspiration behind the Scuderia Ferrari Carbon Blade can be seen in the materials used to create it,” notes Calilung. “Carbon fiber is central to the engineering process at Scuderia Ferrari, and we wanted to reflect that passion for excellence and cutting-edge innovation in the eyewear.”


 

PHILOSOPHY: “When we sign an agreement with a new partner, we look for leaders in their industry who share our vision and values. Innovation, passion and commitment to results underpin everything Scuderia Ferrari does. Oakley represents all those things in the eyewear field and is a company that makes innovation a driver for its success,” says Ferrari brand CEO Andrea Perrone.

MARKETING: The Scuderia Ferrari racers, Fernando Alonso, Kimi Räikkönen, Pedro de la Rosa and Marc Gené, will carry the Oakley logo on their F1 helmets throughout 2014 and wear the Oakley Scuderia Ferrari eyewear on and off the track.

PRICE POINT: $$$$$

CONTACT: For additional information, contact Oakley, (800) 431-1439; website: oakley.com

INSIGHT
The word “scuderia” means stable in Italian and has long been part of the name of the Ferrari Grand Prix team in denoting everything from its drivers to the cars to the designers and the auxiliary sponsorship support needed to field the Formula One team.