PHILOSOPHY: Van Heusen is a name men trust,” says Dominick Sblendorio, CEO and president of Nouveau. “Van Heusen Studio TECH builds on that trust, offering a new level of fit and comfort in men’s eyewear.”
MARKETING: A countercard is available to support the launch. Each frame comes with a hard case.
PRICE POINT: $$$
CONTACT: For additional information, contact Nouveau Eyewear, (800) 292-4342;
website: nouveaueyewear.com
INSIGHT
For more than 100 years, Van Heusen has been the go-to source for men’s fashion, producing the world’s best-selling dress shirt. Van Heusen has grown into a 24/7 lifestyle brand offering classic and contemporary suits, shirts, accessories and eyewear.