Nouveau Eyewear introduces the My Little Pony optical collection. This new collection is targeted toward girls ages 4 and older, and encompasses the charm and delight of the beloved My Little Pony brand with its playful designs and vibrant color palettes. Comprised of traditional shapes and a variety of multicolored textured materials and patterns, these frames create a youthful tone that is both spirited and mature. Available in colorblocking options that inventively pair together eccentric shades of pink, green, purple and blue, every wearer is sure to find a pair that perfectly represents their own individual style. Each frame also features a special image inside the temple tip, giving the collection elements of creativity and whimsicality.
—Emily Belfiore
PHILOSOPHY: “Our product designers were ecstatic to bring this eyewear collection to life, taking inspiration from the colorful world of Ponies like Twilight Sparkle, Rainbow Dash and Pinkie Pie—to name a few,” says Karin Sears, head of product at Nouveau Eyewear. “Girls will adore the styles and details of My Little Pony eyewear, and their Millennial moms will love it too.”
MARKETING: Merchandising materials include displays, posters and countercards.
PRICE POINT: $$
CONTACT: For additional information, contact Nouveau Eyewear, (800) 292-4342;
website: nouveaueyewear.com
INSIGHT
In addition to the My Little Pony eyewear collection, fans can also look forward to the “My Little Pony” feature film. The movie is set to premiere in 2017 and stars Emily Blunt, Liev Schreiber, Kristin Chenoweth and Taye Diggs.
MARKETING: Merchandising materials include displays, posters and countercards.
PRICE POINT: $$
CONTACT: For additional information, contact Nouveau Eyewear, (800) 292-4342;
website: nouveaueyewear.com
INSIGHT
In addition to the My Little Pony eyewear collection, fans can also look forward to the “My Little Pony” feature film. The movie is set to premiere in 2017 and stars Emily Blunt, Liev Schreiber, Kristin Chenoweth and Taye Diggs.
