Photographed by KEN LEE/Black Box Studio
PHILOSOPHY:
“By combining this revolutionary patented technology with high-style, we are providing our customers with great options for all of their patients,” says Jeff Stern, vice president, brand: Marchon, Flexon and Disney. “With this collection, the patient can go from business attire to a fun look with a simple pull and turn of the temple. And because consumers have altered their purchasing behavior during the past year, it helps that the collection is very affordable. This price point should prove beneficial to both ECPs and their patients.”
MARKETING:
Merchandising materials include an eight-place rotating display unit with display panel, set of countercards and mini-catalog.
PRICE POINT:
$$ to $$$. For additional information, contact Marchon Eyewear, (800) 645-1300; web site: www.marchon.com
INSIGHT
Since its founding in 1983, Marchon Eyewear has grown into one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. Marchon is consistently recognized for bringing new designs and technologies to the eyewear market and has built an extensive portfolio of some of the world’s most prestigious fashion and sport brands to complement its strong Marchon house brands: Calvin Klein, Coach, Disney, Emilio Pucci, Fendi, Jil Sander, Michael Kors, Nautica, Nike, Sean John and X Games.