Marchon Eyewear introduces the launch of the Flexon I-Squared Series. This collection of readers is targeted toward today’s modern male. The rectangular frames feature a flat-metal half eye front and a direct soldered flat-metal bridge. Flexible TR-90 temples are adorned with a strategic double square design, which represents strength in numbers. Featuring two styles with four different color options each, the I-Squared Series has a structured and masculine look. These frames are ideal for men looking for a functional yet modern style.
—Jillian Urcelay
PHILOSOPHY: “The Flexon I-Squared Series unites technology with color to create a functional, lightweight design that’s practical for everyday wear,” says Fred Capossela, Marchon director of product development of global collections. “Created as a modern half-eye for the presbyopic man who isn’t willing to settle for basic reading specs, the Flexon I-Squared Series combines scientifically advanced materials without sacrificing style.”
MARKETING: Merchandising materials include countercards, logo plaque, eight-place display, board plaque, one-place lenticular display and Flexon logo banner.
PRICE POINT: $$$
CONTACT: For additional information, contact Marchon Eyewear, (800) 645-1300;
website: marchon.com
INSIGHT Flexon is well-known for creating a special memory metal which always returns back to its original shape after being bent.
