Marchon Eyewear launches its Columbia optical collection, a new line of Columbia Sportswear-branded ophthalmic eyewear. This collaboration will feature an extensive range of athletic and functional optical designs that deliver innovative frames to enhance outdoor experiences, including a technical line of Columbia Performance Fishing Gear (PFG) sunglasses. The collection has launched globally and is available in Columbia stores, quality sporting goods stores and select optical retail locations.

—Emily Belfiore

PHILOSOPHY:  “Columbia Eyewear features several unique design and developmental characteristics geared for the outdoor enthusiast. From specialized fishing lenses in the sun collection to lightweight classically-shaped optical frames, Columbia Eyewear is made to help the consumer enjoy the outdoors longer, keeping true to Columbia’s brand story,” says Marchon Eyewear.

MARKETING: Merchandising materials include countercards, displays and logo plaques.

PRICE POINT: $$$

CONTACT: For additional information, contact  Marchon Eyewear (800) 645-1300;
website: marchon.com

INSIGHT  
The Columbia Sportswear collection channels the company’s passion for the outdoors and reflects its appreciation for high-quality technology and performance products that keep customers protected year-round.