Photographed by Matthew Lambros/Black Box Studio
PHILOSOPHY:
“Innovation has always been an integral part of Ray-Ban’s DNA and the addition of the Ray-Ban Tech Collection adds another dimension of functionality, innovation and value to the brand,” says Victor Melendez, Luxottica Group vice president of marketing. “Designed with progressive materials, the styles featured under the Ray-Ban Tech collection reflect Ray-Ban’s classic, iconic heritage and history of leading with inventive style and advanced technology.”
MARKETING:
Each sunglass comes packaged in a box with a cleaning cloth and black case with a texture reminiscent of carbon fibre strips.
PRICE POINT:
$$$. For additional information, contact Luxottica Group, (800) 422-2020; web site: www.luxottica.com
INSIGHT
All lenses must pass the “Drop Ball Test” where a 16mm steel ball is dropped onto the lens from a height of 1.27 meters. The P³ and P³PLUS lenses guarantee exceptional polarization and 100 percent UV protection, making these hard-working frames perfect for the consumer who plays even harder.