what's NEW
Luxottica: Puma Eyewear
THE CAT IS BACK
Luxottica Group introduces its Puma Eyewear line, a collection of sporty styles designed
with the latest fashion trends in mind. Targeted to men and women with active lifestyles,
the collection consists of seven ophthalmics and 11 sunglasses in aviator, rectangular, shield
and wrap designs. Frames are constructed of metal, including titanium and aluminum, plastic
and injection-molded plastic and feature such rubberized elements as temple tips. Colors are
dynamic multi-layer combinations of black and lime, brick and black and taupe and beige.
Oversized Puma Half Cat logo applications and the Form Stripe popular on the athletic shoes
are replicated on the temples. Polarized lenses are available for some sun styles.
Photographed by VANESSA VELEZ/BLACK BOX STUDIO
PHILOSOPHY:
“The Puma brand has a unique
positioning,” says Vittorio Verdun,
Luxottica vice president of marketing.
“While Puma is heavily influenced
by the world of sports, the name
carries a strong fashion and lifestyle
image as well. This brand is very
hot and has made a big comeback
in the past five years.”
MARKETING:
Merchandising materials include
one-, three- and 10- place displays,
countercards, postcards, banner
and logo plaque. Each frame comes
with a case and cleaning cloth.
PRICE POINT:
(Ophthalmic) $$$ to $$$$; (sun) $$
to $$$$. For additional information,
contact Luxottica Group, (800)
422-2020; web site:
www.luxottica.com
INSIGHT —
Puma as a brand was established
in Germany in 1948. The athletic
shoes have been worn by Olympic
athletes, football players and soccer
players ever since and have recently
become popular fashion
accessories for teens and
young adults.
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