—Victoria Garcia
PHILOSOPHY: Miranda, a name Kors says he chose because “it’s something both old-school glamorousand barefoot modern at once,” blends vintage allure with contemporary fashion, lending understated but unmistakable chic to any look.
MARKETING: Planned merchandising materials include permanent and seasonal displays with a large visual presence featuring the Miranda collection.
PRICE POINT: $$ to $$$$
CONTACT: For additional information, contact Luxottica (800) 422-2020; website: luxottica.com
INSIGHT
An award-winning designer of luxury accessories and ready-to-wear, American fashion designer Michael Kors established his namesake company in 1981, creating a wide range of products under the Michael Kors Collection and MICHAEL Michael Kors labels. Kors has also appeared as a judge on the reality fashion television series “Project Runway.”