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PHILOSOPHY: “Revo is a powerful brand and has tremendous potential to expand its customer base. Our main goal is to maintain the incredible product quality and brand heritage that has been built over time and build upon its great success,” says Cliff Robinson, president of B. Robinson. “The philosophy of Revo can be summarized in one of the brand’s taglines: ‘The original performance sunglass for today’s modern world.’ The brand offers great performance and a cool fashion statement for all ways of life.”
MARKETING: An extensive merchandising program is available, consisting of tower and tabletop displays, posters, countercards, a polarized tester/brochure holder with brochures and a brand ambassador program, which includes partnerships with Ferrari and Danica Patrick.
PRICE POINT: $$$ to $$$$$
CONTACT: For additional information, contact Legacie/The Luxury House of B. Robinson Optical, (866) 534-2243; website: legacie.com
INSIGHT
Revo was founded in 1985 when Dr. Mitchell Ruda harnessed iridescent coatings invented by NASA to protect satellites and then applied them to technical eyewear. Over the past 30 years, Revo has evolved and honed a scientific formulation of light spectrum management to create a global performance eyewear brand and become a leader in polarized lens technology.