Be the Brand

Over the past year, we've worked tirelessly behind the scenes to enhance the Vision Source brand greatly. Now it's time to help you implement and incorporate our new branding materials for your practice. In this issue of Network Support Update, learn how to rebrand your practice as a part of our international organization.

Brand Championship Series Announced

Vision Source is looking for the best branded offices in the network. Team up with your practice partners, associates and staff to compete in the Vision Source Brand Championship Series contest! By showing off your branded office, you could win up to $7,500!   The Vision Source Brand Championship Series will include monthly prizes of $1,000 and a Brand Champion Prize of up to $7,500 to be awarded at the 2012 North American Meeting. For more details, click here or on the logo to the left.

Branding Your Practice

Vision Source's new branding initiative creates a brand new face for your practice. From letterhead and business cards ( psg.kinkos.com/visionsource/ or business.officedepot.com ) to branded clothes ( companycasuals.com/visionsource/start.jsp ), office signs and displays, there are many details and ideas that can help you take advantage of branding opportunities. We created this Vision Source Brand Checklist to make sure you don't miss out. Click on the Brand Checklist image to the left for more information.

Sign Co-op Reimbursement Program

These guidelines have been developed to ensure that the Vision Source brand is used correctly and consistently and that member offices that incorporate the Vision Source logo into their external signs receive the maximum reimbursement allowable.

Any Vision Source member office in good standing that constructs and installs an external sign in accordance with these guidelines and the Vision Source Brand Standards guidelines within the allowable time period is eligible for reimbursement up to $1,500. See the details in this document to see if you qualify.

Vision Source Branding Video Now Available

A version of the dramatic video shown at the 2012 North American Meeting to introduce the new Vision Source logo is now available for use by Vision Source members in their offices and on their web sites. Also please be advised that this video is licensed only for use in Vision Source member offices or on their web site. Any other use, such as broadcast or cable TV, in whole or any part, would be a breach of your franchise agreement and could subject you to substantial penalties and license fees. Please be patient for the download of these large video files.   Click here to download the WMV (PC) version. Click here to download the Quicktime (Mac) version.

What's New on the Web?

The VisionSource.com consumer and corporate web sites have received facelifts to include the new colors, logos and designs that reflect our new branding initiative. Below, read about the specific changes that have been made.

VisionSource.com — Consumers' Side

VisionSource.com has been redesigned with the new Vision Source branding elements. Complimentary practice web sites have also been rebranded. All existing functionality has been retained. Also, the Doctor Locator can now identify consumers' ZIP codes based on their IP address, making it easier for consumers to find you.

VisionSource.com — Members' Side

Access password-protected member information from the Eye Care Professional entrance on VisionSource.com or directly at members.visionsource.com/professional. Bookmark the URL for faster access.

Enhancements to the Members' Side

• What's Hot. This new section contains bullet point messages alerting members of new vendor savings opportunities and programs as they occur. The messages are linked to the vendor's page in the vendor book.
• Favorites. Members can create a favorites list of vendors for quick access.
• Catalog on Demand. Vendor Book catalog on-demand functionally allows members to choose from vendor type or specific vendors to output a printable PDF of selected vendors.
• Vendor Alerts. This feature allows members to subscribe to vendor alerts based on favorites, categories or all vendors. Messages will only be sent when vendors make significant changes to their Vendor Book pages.
• Live Links. Vendor book pages now have live links to vendor web sites and email addresses.
• Practice Web Sites
  

EyeXam iPad/iPhone/iPod app

Many Vision Source doctors are still unfamiliar with the EyeXam app that exclusively lists Vision Source doctors in its search results. EyeXam app founder Dr. Nikki Iravani of Global EyeVentures suggests talking about the app with your patients. Tell patients who are iPad, iPhone or iPod users about the app. Download the interactive EyeXam app today, show it to your patients and link it to your web site. In addition to the tests and exercises previously available, the free download version of the app now also includes the marking feature that allows patients to track and save their macular degeneration progression on a digital Amsler grid. Download the app here.

Tell Us About YOUR Vision Source Experience

The Vision Source Experience program each year is stocked full of useful, ready-to-implement advice for member doctors and their staff. The program's true success is not measured in its number of attendees, but in the number of you who take back what you've learned and make a change.  There have been many practices who have shared their stories with us already.

Dr. David Shin of Hesperia, Calif., says it's beneficial to have the whole office at the Vision Source Experience. "Having our staff attend the VS Experience program was good. Listening to the messages from an experienced third party makes the entire practice team more willing to hear, learn and accept changes. I perform most of the patient data collection in my exam room, including unaided visual acuity. The seminar made it easier and motivated my staff to take on more responsibilities. The handout and the worksheet will really help me and my staff implement what we have learned." Click on the image to your right to read more from your Vision Source colleagues. Like your colleagues have done, we would like to hear how the Vision Source Experience program has moved your practice forward. Send your success story to [email protected]. If you haven't yet attended the program this year or in previous years, you're in luck. The 2011 Vision Source Experience program continues to travel across the country for the remainder of the year. Click here for more details on the program.   July's upcoming dates and locations include Sioux City, Iowa, on Thursday, July 28; and Chadron, Neb., on Friday, July 29.   To attend one of these meetings, or for more information on a meeting closer to your practice, contact your administrator or Hannah Beth Robison at [email protected].

Vision Source Radio: Relaunch

Thanks to your recent survey suggestions and feedback regarding Vision Source Radio, we've made changes and improvements to cater content to your practice needs. As a result, on August 1 we will be relaunching Vision Source Radio with new program formatting as noted below.

• Mondays: VSR team members including Director of Network Resources and VSR Coordinator Jill Cox
• Tuesdays: Dr. Walt West with Colleague Tip of the Week
• Wednesdays: Vision Source Member Services Spotlight on purchasing opportunities
• Thursdays: Vision Source leadership team with Signature Topic of the Week
• Fridays: Dr. Walt West's Practice Management Minute of the Day

Press to listen to a clip from Dr. Walt West OR
Click on the speaker

Put Patients in Your Chair

Two of our newer Vision Source vendors' services both bring excellent services to the table for patient recall. The two programs can also easily complement each other and bring more patients back to your practice. Demandforce electronic communications via email and/or text helps sort through your database of patients who need confirmation of an upcoming appointment, recall to return for their annual examination, and/or reconnect with patients lost to follow-up or have not been seen for years. Data Appointment, which offers the more personal touch of live telephone confirmation, recall and reactivation, can be used on its own or to follow up with those who have not responded to Demandforce's email or text messages.   Both Demandforce and DATAppointment bring experts in their field to serve our Vision Source network. These programs can pay for themselves quickly and are more efficient and cost-effective than having a staff member take time away from his or her regular responsibilities to perform these critical services. For more information on Demandforce and DATAppointment, visit the Members' side of VisionSource.com.

We hope your summer has been great so far, and we wish that the remainder is enjoyable and relaxing.

Drs. Christensen & Kell