I & Eye Optical launches its newest eyewear collection Vari consisting of nine styles with over 13 color combinations. This collection is a study in contrasts, pairing light with dark, bright with neutral and bold with traditional as it playfully experiments with boundaries, offering classic shapes, excellent fit, superior comfort and the opportunity to experiment with color. With an understated style that is both trendy and timeless, Vari represents the yin and yang of eyewear, enabling the frames to fit every facet of one’s personality.

—Patrisha Holly Zabrycki

PHILOSOPHY: “With the introduction of Vari, we were intent on delivering a product that would appeal to the senses,” says Rich Baum, I & Eye co-founder. “We focused this line on comfort, developing a proprietary finish that keeps frames cool to the touch,” says Clif Browner, I & Eye co-founder.

MARKETING: To support the collection, the company has created a marketing and social media campaign intended to share the lifestyle and stories of the real people who wear Vari. Launched with the hashtag #showusyourvari, the campaign showcases the collection’s broad appeal by featuring stories from satisfied clients who represent a variety of demographics and lifestyles.

PRICE POINT: $$ to $$$

CONTACT: For additional information, contact  I & Eye Optical, (516) 570-2723;
website: varieyewear.com

INSIGHT 
Located on the north shore of Long Island, I & Eye is a global optical and merchandising company. Since 1976, founders Rich Baum and Clif Browner have developed deep relationships in the eyewear industry with distributors, retailers and other manufacturing, service and supply partners.