Gotti Switzerland Eyewear consists of ophthalmic frames and sunglasses made of the finest materials: three-dimensional, processed titanium, specially manufactured acetate and genuine buffalo horn. The entire collection is produced by specialists in their respective fields of expertise: titanium frames are made in Japan and the acetates are manufactured in Germany. The finishing touches of every pair of Gotti frames are done by hand. A ceramic coating is applied to the titanium styles and the acetates are hand polished. Gotti Eyewear is conceived and designed, from the beginning, to be the consumer’s favorite glasses. The colors and shapes complement each other and make every look in the mirror more pleasant than the last, the company says.


PHILOSOPHY:
“Since our company began, our philosophy has remained consistent. We create eyewear that is simple and elegant and made of the highest quality materials,” says Sven Gotti, Gotti Switzerland, founder, owner and designer. “Our eyewear is reduced to the essential, enhanced with harmonious shapes and comes alive with a consistent signature. These eyeglasses are intended more as jewelry than as an accessory. They are valuable and enduring objects that make the wearer look and feel great.”

MARKETING:
Marketing materials include frame and logo displays, posters, several different postcards with cube holders, small branded gymnastic balls, newsletter and look book.

PRICE POINT:
$$$$$. For additional information, see the web site: www.gotti.ch

INSIGHT
Based in Wadenswil, near Zurich, and founded in 1993 by Sven Gotti, a master optician, Gotti Switzerland releases a new eyewear collection every six months. Products are sold in nearly 40 countries. Gotti also manufactures a fragrance.