Photographed by NEIL FRANCIS DAWSON
BLOOMING BEAUTY
It’s a sunny day for a beloved brand blooming with renewed inspiration.
VERA BRADLEY Navasota from The McGee Group
SOCIAL BUTTERFLY
Gotti sets her eyes a flutter with an upswept butterfly sun in sleek metal.
GOTTI PERSPECTIVE 138 from Gotti Switzerland
CAPS LOCKED
Lowercase is the brand, but the frame spells capital style all around.
LOWERCASE Hudson from Modo
SEMI SIDE UP
Turn that semi-rimless upside down for a renewed take on a revered classic.
SILHOUETTE 4566 from Silhouette
TRIPLE THREAT
A colorblocking of solid, crystal and tortoise turns this frame front into a triple style threat to be reckoned with.
O-SIX 1215 from Thema – A Family Factory
THE BRIDGES OF JOHN VARVATOS
Thin metal double bridges and temples meet delicate acetate for a combination frame that raises the bar.
JOHN VARVATOS VJV441 from De Rigo Rem
THE NOSE KNOWS
A unique and chunky bridge nose no limits when it comes to eye style for him.
PACTE from Lafont
EYEING IVORY
Beveled metal corners on an upswept feminine shape give neutral ivory a subtle edge.
VERA WANG Genevieve from Kenmark Eyewear
WELL ROUNDED
Round and retro go full circle in speckled Havana.
ALAIN MIKLI 3509M from EssilorLuxottica
Welcome to our concrete eyewear jungle, where we face the frames of a new season and give you a peek at 2025. With our golden anniversary taking center stage this year, we’ve had the incredible opportunity to pay homage to our rich heritage by looking back at eyewear’s illustrious journey while welcoming its ever-promising future. Against a backdrop of textured concrete walls and pillars anchoring our creative vision, the style statements portrayed by the eyewear and sunwear framed here reinforce how far we have come with the state of eyewear 50 years later. A combination of independent and designer/lifestyle brands, new and renewed; a meeting of the master minds of eye style and frame designs… this is the culmination of where we are with eyewear right now and in 2025 and beyond. Join us on this well-framed adventure into the future of eyewear.
–Christine Yeh
