De Rigo Rem presents the CH Carolina Herrera sunwear and optical collections. Designed for the modern and stylish woman, the brand debuts four sun and three optical styles inspired by the house’s iconic design aesthetic. Embracing the collection’s playful spirit, signature styles are met by sleek lines and a vibrant color palette. The sunwear styles feature unique techniques, logos and graphic detailing. Ombre accents can be seen throughout the optical styles creating a chic and elegant look. The collection balances four trends which include colorblocking, fashionable accents, graphic patterns and logomania.

PHILOSOPHY: “We are excited to introduce the new CH Carolina Herrera collection to our extended network of customers under De Rigo Rem. A symbol of understated elegance and international style, Carolina Herrera perfectly fuses classicism and modernity to create fashion-forward, feminine designs that are synonymous with high quality,” says Mike Hundert, CEO and CCO of De Rigo Rem. “Following the brand’s 35th anniversary, the new collection is a celebration of past and present, imbuing signature aesthetics such as Herrera’s iconic polka dot pattern and notorious red colorway to a range of stylish, contemporary designs for spring.”

MARKETING: Merchandising materials include a two-place display, three-place display, shelf talker, CH Carolina Herrera logo plaque and countercards.

PRICE POINT: $$$ to $$$$

CONTACT: For additional information, contact De Rigo Rem, (800) 423-3023;
website: derigo.us

INSIGHT 
Launched in 2001, CH Carolina Herrera is a lifestyle sportswear label offering ready-to-wear, accessories and fragrance for women and men.