ClearVision Optical introduces Aspire Eyewear, a unisex optical collection combining the latest technology and advanced materials. Featuring six women’s styles (featured in the February issue) and six men’s styles (previewed here), all styles are available in three colors and feature five architecturally-inspired temple designs in both TR-90 and stainless steel. Each frame offers a barely-there feel and a fit that is 22 percent lighter than the typical titanium frame. The entire collection was designed using 3D technology prior to prototype creation, which significantly reduces sample development from 20 weeks to about 20 minutes. Frames are created with SDN-4, a proprietary specially-designed nylon material. SDN-4 is hypoallergenic, heat resistant, and extremely strong and offers shape memory. Using this customized SDN-4 sheet material, frames are not injected but created with Computer Numerical Control (CNC) machinery that produces unique shapes and various color possibilities.
—Victoria Garcia
PHILOSOPHY: “Aspire Eyewear represents a transition and transformation in eyewear,” says Peter Friedfeld, Aspire architect and ClearVision executive vice president. “After years of research, design and development, Aspire blends new technology with new materials expanding the limits of eyewear design. Aspire was designed for people who like to express themselves through their eyewear, even if it’s a simple and pure expression of great design. It’s truly wearable technology—the lightest and most expressive eyewear available.”
MARKETING: Merchandising materials include a double-sided banner, double-sided countercards, custom design brand identification, one-place display, 12-place standing display and pedestals.
PRICE POINT: $$$
CONTACT: For additional information, contact ClearVision Optical, (800) 645-3733;
website: aspireeyewear.com
INSIGHT Aspire frames are almost 50 percent lighter than regular plastic frames and almost 50 percent thinner than typical acetate frames. They also feature a proprietary adjustable nosepad system and screwless hinges to aid the barely-there feel of each frame.
