Chlogan Eyewear has partnered with Bluestar Alliance to create a collection of eyewear for the popular children’s brand Limited Too. This exciting new collection will feature a playful selection of frames comprised of 15 styles in over 50 different colors, ensuring that every customer will be given a vibrant and stylish variety to help them find their perfect frame. The Limited Too collection will be available as part of the brand’s spring/summer 2017 collection.

—Emily Belfiore

PHILOSOPHY: “We see a need in the industry for a youth driven collection that offers great fitting shapes and a color range to satisfy the most discerning customer—both children and their parents,” says Mitch Zimberg, CEO of Chlogan Eyewear. “I am confident our variety and pricing will stimulate interest in the Limited Too eyewear selection.”

MARKETING: Merchandising materials include colorful zipper cases.

PRICE POINT: $$

CONTACT: For additional information, contact Chlogan Eyewear, (844) 246-6511;
website: chloganeyewear.com

INSIGHT  
Limited Too is implementing a new marketing campaign that encompasses multiple forms of media including print advertising, social media and contests and giveaways, as well as a fresh mix of content marketing and public relations. These platforms will help the brand reach its target audience and engage with Millennial customers and their parents.