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Photographed by Matt Lambros/Black Box Studios
PHILOSOPHY:
“Trussardi and Charmant share many of the same ideals including attention to detail, unmatched quality and craftsmanship. We are dedicated to the creation of a tailor-made eyewear collection reflective of Trussardi’s luxurious style and heritage,” says Dee Berghuys, Charmant director of product development.
MARKETING:
Merchandising materials include frame holders, two-sided countercards and holders, banners and logo blocks. Each frame comes with a tube-shaped leather case, pouch, cleaning cloth and brand authenticity leaflet.
PRICE POINT:
(Ophthalmics) $$$; (Sunglasses) $$$ to $$$$. For additional information, contact Charmant Group, (800) 645-2121; website: www.charmant-usa.com
INSIGHT
Since its beginnings in 1911 as a manufacturer of accessories specializing in leather goods, the Trussardi brand, established by Dante Trussardi, has become known as a purveyor of luxury clothing and accessories for men and women, constantly reinventing and refortifying itself, and always balancing its timeless heritage with high-tech innovation. The current product line includes Trussardi 1911, Tru Trussardi and TJ Trussardi Jeans.