ALPHARETTA, Ga.--Briot USA, based here, held its 2007 national sales meeting from Jan. 9 to 13 at Coronado Island, Calif. All of Briot’s external staff along with several internal staff members participated in the event.

This year’s meeting centered on four main areas: celebrating record results for 2006, building customer loyalty, using technology for faster processing of customer needs, and continued training on the new Briot Alta.

“The enthusiasm of our group coming off a record year, along with the launch of the Alta, proved to be a nice combination for a motivated group at this year’s NSM,” said Rob McCoy, Briot’s vice president of sales and service.

At an awards dinner held to recognize employees for their 2006 achievements, Southeastern sales manager Carl Gorham received the company's top sales award.