JOHNSON & JOHNSON VISION is collaborating with professional baseball player Bryce Harper in an arrangement that calls for Harper to serve as an “ambassador” for the new Acuvue Oasys with Transitions contact lenses. The new photochromic lenses launched to consumers on April 1.
Harper will wear Acuvue Oasys with Transitions on the field during the 2019 baseball season and share his experience with the new lenses through a video content series, according to J&J Vision’s announcement this week. The first video, which chronicles his journey making the switch to Acuvue Oasys with Transitions and the first time wearing the new contact lenses as he trains, can be viewed on YouTube.
“My eyes have to be in tip-top shape to recognize pitches at bat and to react quickly in the field, in all types of lighting conditions,” says Harper, who moved from the Washington Nationals to the Philadelphia Phillies for the 2019 season. “Since I’ve been wearing Acuvue Oasys with Transitions to get ready for the season, I’m able to squint less and see more.”
Acuvue Oasys with Transitions was developed from a collaboration between J&J Vision Care and Transitions Optical Limited that combined the respective strengths of each organization, the announcement notes. “At the end of the day, the collaboration between us is really about the patient and about how we can offer more than one solution to the patient,” Zohra Fadli, J&J Vision’s director sphere, light management and lens care platform, R&D, says in a recent interview with 20/20’s affiliate, VMail. “It’s all about recognizing, as we said on day one, the impact of light and bothersome light on vision and the fact that vision correction is more than just refraction. It’s more than just focus; it’s also about managing the light intensity.”