Prepare to be amazed! We present an assortment of children’s optical frames that aren’t the usual crop of solely kidz colors. Instead, a ton of gender-neutral hues of reds, teals and oranges that offer children more choice are popping up. This year, a retro theme is also shining through as kids and parents gravitate toward more “mature” and old-school styles. With more shape, color and size options than ever before, both you and your pint-sized customers will have fun choosing new frames.

–Jillian Urcelay

Photographed by Ned Matura

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Forget pinks and blues for your kids’ eyewear—focus on this vintage-inspired red Teka frame for a mini-me style fit for any stylish child.

HUVELI MILANO 3083 from Teka Eyewear

LACOSTE 3620 from Marchon Eyewear

CHAMPION 7017 from L’Amy America

SANFORD HUTTON CJ108 Ariel from Colors in Optics

From top: MENIZZI MA4028K from Menizzi; KILTER 4009 from Altair Eyewear; OP 855 from ClearVision Optical

From top: WITH IT from i-dealoptics; VERA BRADLEY Whitney from The McGee Group; OGI KIDS 331 from Ogi Eyewear

From top: JACKSON ROGERS I Am: Hip from Todd Rogers Eyewear; CROCS JUNIOR 063 from A&A Optical; LIMITED TOO 702 from Chlogan Eyewear

GUESS 9172 from Marcolin

YOUTH FORCE Crush from Wiley X

From top: DB4K Spot On from Europa International; FLOAT KIDS K 53 from Match Eyewear; TED BAKER 954 from Tura; MY LITTLE PONY Teamwork from Nouveau Eyewear

CONVERSE K502 from De Rigo Rem

From left: IGREEN V4.54 from Thema – A Family Factory; HELLO KITTY 287 from Eyewear Designs; LILLY PULITZER Fanning from Kenmark Eyewear; POLAROID D809 from Safilo

From top: PARADE 1733 from Avalon Eyewear; MILO & ME 85030 from Hilco; TC CHARTON Asian Fit Eyewear Andrew from Prologue Vision

From left: PEPE JEANS Archer 2041 from Mondottica USA; MODZ KIDS Funny from Modern Optical International; SUPERFLEX KIDS 183 from WestGroupe

ABC from Lafont

RAY-BAN 1051 from Luxottica