What’s in a name? Well, a lot actually. Brand names can conjure up associations by the mere mention of them. Whether a well-known house brand, a trendy designer moniker or a longstanding icon, names play an important role in all segments of retailing including optical. And especially when it comes to sunwear, the name is indeed the game.
—JACKIE MICUCCI
Color Me Bold
Tattooed with attitude, Ed Hardy products are loud with confidence.
ED HARDY VINTAGE TATTOO EHS008 from Revolution Eyewear
Garden of Delights
The world of Vera Bradley is bountiful with accessories signatured by the brand’s play with rich patterns.
VERA BRADLEY VB3505S Botanica from The McGee Group
Tied to Luxury
In the stratosphere of luxury Zegna rules as its sunglasses enrich any man’s face.
ERMENEGILDO ZEGNA SZ 3050 from Viva International
Welcome Home
So let’s hear it for eyewear house brands willing to stand on self-reliant inspirations AND aspirations.
SUN TRENDS ST 128 from I-dealoptics
Linked
As a venerated apparel and accessories brand, the Buchman wealth of design notes translates exceptionally well to sunglass details.
DANA BUCHMAN Riviera from Couteur Designs/A Division of Kenmark Group
Preferred Performer
Brilliantly known for the performance characteristics of all their products, Under Armour has a built-in rep with its sunwear.
UNDER ARMOUR Zone from Eyeking
Artistic Strokes
She’s a rainbow and Madame Lafont reigns over any color she chooses.
SERENA 54 701 from Lafont
Prima Donna
Heritage and prestige saturates the loyal Donna Karen customer and the brand’s sunwear holds special appeal since it is one of the designer’s favorite products.
DKNY DY5021 from Luxottica Group
