NEW YORK—A new whitepaper from comScore is a rich resource of information about digital trends in the U.S. '2013 U.S. Digital Future in Focus' report is an analysis of 2012's digital trends in the U.S. and how they're likely to affect this year.

Social Networks
The major trend this year has seen social media platforms attempting to monetize what they do and concentrate their energies on building long-term business models. Facebook still holds a huge share of social networking market, with 83 percent of total time spent on such sites accounted for by the platform. Perhaps slightly less expected is second place: Tumblr takes the spot with a 5.7 percent share, followed by Pinterest at 1.9 percent, Twitter at 1.7 percent and LinkedIn at 1.4 percent.

Other networks are increasing their unique visitor numbers, as shown below by Twitter and LinkedIn. One point worth noting from the chart below.

Significant upswings are being shown by relatively young, very visual networks, namely Tumblr, Instagram and Pinterest. These have continued strong growth throughout the year.