NEW YORK—Safilo Group celebrated the 75th Anniversary of Polaroid Eyewear on Dec. 11 at The Museum of Modern Art (MoMA).

The event was attended by a thousand people from U.S., South America and Europe, as well as Safilo executives and personalities including Leigh Lezark, Whitney Port, Aisha Tyler and Carson Kressley. The New York based DJ trio “The Misshapes” performed during the evening.

Guests were invited to experience polarization through a glare installation which demonstrated the unique vision of the Polaroid polarized lens; while the main focus of the event was the unveiling of the new Polaroid Plus collection which will be on sale from Spring 2013 in better optical shops, in addition to Solstice Sunglass Boutiques and department stores.

The setting was also appropriate as the MoMA’s Architecture and Design collection includes an original pair of 1946 Polaroid sunglasses, manufactured by the American Optical Corp., and donated to MoMA by Edgar Kaufmann Jr., heir to the famous family home designed by Frank Lloyd Wright. This pair of Polaroid sunglasses is among the objects in MoMA’s collection that were selected by the contemporary artist Trisha Donnelly for her installation, entitled Artist’s Choice, on view at the museum until April 8, 2013.