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Johnson & Johnson Vision Care has launched a new website for eyecare professionals, designed to function on desktops, tablets, and mobile devices. The site features a unique contact lens finder, which includes the entire line of Acuvue brand contact lenses, as well as products from other major manufacturers. This new tool was designed to help doctors quickly find the right contact lens for their patients by easily searching through different lens parameters, manufacturers, modalities and materials. Visitors to acuvueprofessional.com can also access detailed product information on all Acuvue brands such as Dk/t, lens designs and the latest rebate information. Patient instructional videos are also a new feature on the site. These short, consumer-friendly videos were designed as a resource for doctors to help patients understand common refractive errors, proper lens care, how to insert and remove contacts, Acuvue brand technologies and more. Plus, eyecare professionals can embed these videos on their practices’ web pages. The new site features a variety of useful practice resources, including interactive videos and articles offering sound advice from peers on how to increase patient satisfaction and practice growth. Doctors will also have the opportunity to sign up for the free “Find a Doctor” interactive online map, which will be listed on the consumer site, acuvue.com. This tool makes it easier for potential patients to find an eye doctor in their area.
