1 SAFILO GROUP and David Beckham have announced a global 10-year agreement for the eponymous license
of sunglasses and prescription glasses, with the first David Beckham eyewear collection launching in January 2020.
2 COSTA has launched a multi-year creative consumer brand campaign, running in both traditional and digital channels, designed to attract the dedicated water lover and appealing to adventurous men and women. The campaign will run in the U.S., Canada, Central and South America, and Australia.
3 ALEXANDER WANG o has signed a long-term global eyewear licensing agreement with DITA Eyewear for the worldwide distribution of sunglasses and optical collections under the Alexander Wang brand.
4 MARCOLIN GROUP has renewed its licensing agreement for the design, manufacturing and worldwide distribution of sunglasses and eyeglasses for Harley-Davidson Motor Company, extending the agreement through December 2021.
5 SILHOUETTE INTERNATIONAL has announced the termination of its license to produce sport eyewear under the adidas brand and is launching its own premium sport eyewear brand.
6 SAFILO GROUP has reached an agreement to sell the U.S. retail chain Solstice to Fairway LLC, a U.S. limited liability company, formed by a group of investors active in the U.S. and European eyewear retail business.
7 REVO has released a limited edition frame, the Moonwalker Zero G., timed to celebrate
the 50th anniversary of the history-defining lunar landing and positioned to honor Revo’s NASA technology roots and its partnership with astronaut Pete Conrad.
8 POLICE, the De Rigo Group’s lifestyle brand, has signed a sponsorship agreement with Mercedes-AMG Petronas Motorsport, the team that is home to five-time Formula 1 world champion, Lewis Hamilton. Police has also announced an upcoming eyewear collection designed in collaboration with Hamilton.