Gary Clark Jr. just delivered what is likely the most powerful musical statement of his already stellar career with the release of his new This Land album, and in a near simultaneous declaration, famed music photographer Danny Clinch captured Clark in Austin, Texas in Clinch’s most personal photos for John Varvatos yet. Clinch connected with Clark as both an artist and a dedicated family man. The images are all part of the John Varvatos spring advertising campaign.

“I am honored and excited to have my good friend Gary Clark Jr. and his family as part of our ‘Indivisible’ campaign,” says John Varvatos. “It represents a message that both Gary, his wife Nicole and I are extremely passionate about. One family, one nation, indivisible.”

The brand’s definition of the word “Indivisible” is unbreakable spirit—something Gary, his family and Varvatos exude.

–James J. Spina