Cindy Crawford appears as the new face of JONES NEW YORK’s spring campaign. The supermodel turned entrepreneur is featured in the brand’s global campaign wearing Jones New York style 780 from De Rigo Rem and is participating in key brand activations this year. Known for its timeless styling and signature quality, Jones New York is casting a modern take on classic styles. Crawford’s partnership with the brand coincided with International Women’s Month in March, joining Dress for Success, an international nonprofit organization that empowers women to achieve economic independence by providing a network of support, professional attire and development tools to help women succeed at work and in their lives. Together they will host several events throughout the year aimed at uplifting, instilling confidence and encouraging women to be the CEO of their own lives.
“I’m excited to work with Jones New York, an iconic American brand that I’ve always admired,” says Crawford. “They recognize women’s busy schedules and cater to their needs; whether it’s a meeting, kid’s soccer game, date night or girl’s night out. Not only are the clothes stylish and comfortable, but they can take you from day to night, weekday to weekend.”
“Cindy Crawford embodies the spirit of the Jones New York woman,” says Natasha Fishman, EVP marketing at Authentic Brands Group, owner of Jones New York. “From supermodel to super entrepreneur, Cindy is a trailblazer who defined industry standards and forged a new path for women.”
In line with Jones New York’s brand mission to provide modern day women with a wardrobe delivering timeless versatility while complementing her individual expression, Crawford is set to elevate and empower these super women of the world.