Last month, while we were still in the thick of summer and a bit of a heat wave, we packed up and headed to an on-location photo shoot. Loading a car filled with models, photo assistants, hair/makeup artists and editors, we drove a little over an hour north of New York City to Putnam Valley, N.Y. It was a pleasure to escape the heat and congestion of the city, as we shot on a lake enjoying both the scenery and sereneness of the day.

If you follow us on Instagram, you already got a bit of a sneak peek of the shots from that day with some behind-the-scenes posts. If you haven’t, flip forward through this issue, and you’ll see the stunning photos from that shoot. I think the frames our team hand-picked to shoot really represent what’s hot in sunwear right now and will be throughout 2020. While our “road trip” out to the lake was a bit longer than my normal commute, it was a nice change of pace from the studio shoots we normally do each month and certainly worth the drive.

Another trip worth the drive (or flight), is Vision Expo West in Las Vegas. I’m excited to see new eyewear in person, stock up on pictures for 20/20’s social media accounts and catch up with friends in the industry. Hopefully you’re planning to make the trip this year, but if not we have you covered. This special 20/20 edition of What’s Brand New offers plenty of tips, tricks and trends to take you into the new year. We are also featuring countless new launches just in time for Vision Expo West, the LOFT and Silmo. So get your frame fix and get ready for 2020 with 20/20.

Jillian Urcelay
Associate Editor
[email protected]